Why Facebook changed its friend icon so the woman comes first
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The female figure in Facebook’s friends icon used to be at the back, but now she’s been moved front and centre and we’ve found out why.
Facebook designer Caitlyn Winner says she noticed the male icons were symmetrical (except for the hair) but the woman “had a little chip in her shoulder”.
The “chip” was the point where the male would go when placed in front of the woman in group icons. This upset Caitlyn. “The woman was quite literally in the shadow of the man.”
“I shared my complaint with a designer friend and she helpfully pointed me to the poster… which proclaimed: “Nothing at Facebook is someone else’s problem.'”
Caitlyn set about making a new woman icon – including getting rid of the “Darth Vader-like helmet” hair.
She also played around with using two, rather than three figures for the friends icon. Finally she just decided to stick the woman at the front.
The old icon
“As a woman, educated at a women’s college it was hard not to read into the symbolism of the current icon; the woman… was not in a position to lean in.”
Lean In is the title of the best-selling book authored by a Facebook boss Sheryl Sandberg, it is also her mantra created to encourage female empowerment.
Caitlyn thought she would get into trouble for changing the design without permission, but “instead, and somewhat magically, the new icons began to appear” across Facebook.
